Tesla: Global sales decline despite British successes

Tesla is facing declining sales worldwide – despite strong growth in the UK. While significant declines are being recorded in Europe, China, Australia, and the USA, the British market managed to be a bright spot with a 20% increase in February. In this article, we take a detailed look at the global sales figures of Tesla and the different market trends.

European Markets in Decline

Severe Losses in Europe:
In Europe, sales figures fell drastically in January and February. In Germany, for example, new registrations dropped by over 70% compared to the previous year – fewer than 1,500 vehicles were registered. In Portugal, France, Sweden, and Norway, Tesla also recorded significant declines of 42 to 50%.
Challenges from Strict Emission Rules:
Despite a general increase in EV sales in the European market, regulatory requirements and increased competition are significantly impacting Tesla's numbers.

Decline in China and Australia

Chinese Market:
In China, Tesla shipments fell by 49% to 30,688 vehicles in February – the lowest numbers since July 2022. This decline contrasts with the impressive figures of domestic competitors like BYD, which recorded an increase of 161%.
Australia:
In Australia, Tesla also experienced drastic sales declines – sales fell by over 70% compared to the same month last year, indicating strong competition and possibly changing consumer preferences.

US Market and Californian Challenges

Difficulties in California:
California, the largest domestic EV market thanks to strict zero-emission mandates, is experiencing a continued decline in Tesla sales – the fifth consecutive quarterly decline is weighing on the market.
Influence of Political Factors:
Ongoing political uncertainty, especially due to comments from President Donald Trump warning of a recession, has further weighed on Tesla's stock price. Musk himself admitted that he is managing his other business areas "with great difficulty".

A Bright Spot in the UK

Strong Performance:
In contrast to the other markets, the UK recorded a record in EV sales, with Tesla scoring a 20% increase in February. This underscores that the brand continues to be successful in certain regions despite global challenges.

Conclusion
The global sales figures of Tesla present a mixed picture: While significant declines are noted in Europe, China, Australia, and the USA, the UK market remains a positive exception. Tesla faces major challenges, but must simultaneously seize opportunities to continue being successful in selected markets. It remains exciting to see how these trends will develop in the coming months.