Price reductions for the Cybertruck: first discounts on stock vehicles
Tesla started this week, Discounts on new Cybertruck models in its inventory. According to recent entries on the Tesla-website, buyers can up to 1,600 US dollars on new vehicles and even up to 2,600 US dollars on demonstration models.
This price adjustment comes at a time when production of the Cybertruck in Austin, Texas, has recently come to a standstill and competition in the electric pickup market is growing.
Cybertruck sales: a strong start, but with challenges
After the initial hype surrounding the Cybertruck, interest remained high in 2024: with 38,965 units sold it became the best-selling electric pickup in the USA and landed on fifth place among the best-selling electric cars.
But despite this success, there are three central problemsthat are hampering growth:
🔹 High price: While the 2019 Cybertruck for 40,000 US dollars was announced in 2019, the actual entry-level price in 2024 was almost 80,000 US dollars.
🔹 Repeated recalls: Tesla already had to six recalls within one year most recently in November 2024 due to faulty drive inverters.
🔹 Production delays: Production in Texas is slower than planned, which Tesla now with discounts and free Supercharger offers to compensate for this.
Tesla struggles with declining market share
While the global market for electric vehicles by 7.3% to 1.3 million units sold in the USA in 2024 grew, Tesla's sales fell by 37,000 vehicles compared to the previous year.
The Tesla Model Y and Model 3 remained the best-selling electric vehicles, but also recorded the highest a decline in sales figures. At the same time, more and more cheaper alternatives from manufacturers such as Ford, GM and Hyundai on the market.
Cybertruck used as an emergency vehicle in California
In recent days, Elon Musk caused a stir when he announced Cybertruck deliveries in California. at short noticeto use the vehicles as mobile base stations for Starlink Internet in areas affected by forest fires. affected by forest fires.
📌 Musk publicly apologized to affected customers and promised: "A new shipment will be made by the end of the week."
Conclusion: Cybertruck with solid sales figures, but falling demand
Tesla has achieved a lot with the Cybertruck has conquered the electric pickup marketbut is struggling with recalls, high prices and growing competition. The first discounts indicate that Tesla demand needs to be boosted again.
It remains to be seen whether a cheaper model will provide a remedy in 2025.
Keywords: Tesla, Tesla Model Y, Tesla Model 3, Tesla Accessories, Tesla Store, Shop4Tesla, Tesla News, Tesla Cybertruck, Cybertruck discount, electric pickup, Tesla discount, Tesla market share
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