Are you wondering if now is the perfect time to strike at the Model 3? With the new Tesla Bonus, Tesla is reducing the purchase price by up to a whopping 4,000 € in several EU countries – and that's in addition to government subsidies. Here you will find out which markets benefit and how to get the most out of the promotion.
What exactly is the Tesla Bonus?
For a short time, Tesla is reducing the list price of the Model 3 directly in the ordering process. The discount is shown as the "Tesla Bonus" and applies depending on the country for new orders and/or immediately available stock vehicles.
Countries & Discount Amount (as of May 2025)
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Italy: 4,000 € discount on all new Model 3
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Luxembourg: 4,000 € on new & stock vehicles
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Portugal: 3,800 € on stock vehicles
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Spain: 3,290 € on new Model 3
Tip: In Luxembourg, you can combine the Tesla Bonus with the government premium of 6,000 € – the Model 3 RWD effectively starts at just 29,996 €.
How to secure the Tesla Bonus
1. Check availability
Log into the Tesla configurator of your country and select your desired Model 3. You can find stock vehicles in the "Inventory" section.
2. Discount is automatically deducted
The Tesla Bonus appears directly in the price overview, you do not need to enter a code.
3. Apply for government subsidy
After ordering, submit the application for the national environmental premium, if available.
Why Tesla is lowering prices now
The European market is becoming increasingly competitive. With the Tesla Bonus:
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Tesla increases the attractiveness compared to new competitors.
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Accelerates market penetration in countries with strong support programs.
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Quickly fills production slots, as pre-configured Model 3 can be delivered promptly.
Is it worth buying now?
If you were already considering a Model 3, you currently combine:
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Direct deduction through the Tesla bonus
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National environmental premiums (e.g., Luxembourg 6,000 €, Spain “Moves III”)
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Lower operating costs compared to combustion engines
This results in a price-performance ratio that we have rarely seen in this vehicle class.
Conclusion
With the new Tesla bonus, Tesla positions the Model 3 as one of the most affordable premium electric cars in Europe. Secure the discount while the promotion lasts – because, based on experience, Tesla dynamically adjusts its offers to demand.
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