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Tesla Model Y dominates EV market in Norway and solidifies top position

Tesla Model Y dominates EV market in Norway and solidifies top position

Can an electric SUV outshine all others? In Norway, the answer for June 2025 is clearly yes: With an impressive 115.3% increase in Model Y registrations, Tesla has further expanded its leading position in the Norwegian electric car segment.

Model Y Success in Norway

According to the Norwegian Road Federation (OFV), Tesla's total registrations increased by 54% in June compared to the previous year, following a massive 213% increase in May. This is largely due to the revised Model Y, which features:

  • 115.3% more new registrations

  • Generous trunk space

  • Raised suspension + tow bar

  • All-wheel drive for all seasons

perfectly tailored to the needs of Norwegian drivers.

Norway's Electric Car Drivers

Everyday Usability and Versatility

The Model Y offers ample space for family and outdoor gear, combined with robust ground clearance and towing capacity. These features make it the ideal companion for both Scandinavian winter conditions and holiday trips along the fjords.

Infrastructure and Purchase Incentives

Norway scores with a dense charging network and government incentives for electric cars. Tesla's Supercharger network in Norway, along with local incentives, further contribute to its growing popularity.

European Comparison: Light and Shadow

Although Norway provides Tesla with record figures, other markets show mixed signals:

  • Portugal: + 7%

  • Spain: + 61%

  • Germany: – 60%

  • France: slight decline

According to the European Automobile Manufacturers Association, Tesla's EU registrations have already declined for the fifth consecutive month, which is attributed, among other things, to political controversies surrounding Elon Musk.

Conclusion

The Tesla Model Y solidifies its leading position in the electric SUV segment in Norway thanks to strong range, high everyday usability, and an optimally expanded charging network. While sales development varies in other European countries, Norway remains the Mecca for Tesla's success in Europe.

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