Tesla Model Y: New paint color "Diamond Black"

Tesla marks another milestone in North America: After three months of the Launch Edition, the regular AWD Model Y is now available – and Tesla presents a brand new paint color: Diamond Black. These changes open the doors for more customers and are intended to further boost sales.

Transition from the Launch Edition to the regular AWD Model Y

After the introduction of the Model Y Refresh in North America, the more expensive Launch Edition with extensive extras – such as 20" Helix 2.0 wheels, Tow Package, custom interior color, FSD, Acceleration Boost, and custom paint selection – has now been discontinued.

Pricing:
The Launch Edition started at US$59,990 (CA$84,990), while the regular AWD Model Y is available from US$48,990 (CA$69,990) – an attractive price advantage for many buyers.
With additional options, the price is around US$64,490 (CA$90,790).
Mobile Connector included:
It is worth noting that Tesla continues to include the Mobile Connector – a feature that has not been standard since 2022.

New paint color: Diamond Black

Tesla introduces a premium color with the new Diamond Black paint, replacing the conventional standard black.

Unique Design:
Diamond Black is a multi-layered black paint with embedded sparkles and flakes that slightly change color depending on the angle of view, making it a real eye-catcher.
Price Adjustment:
The new paint color costs US$1,500 and is currently exclusively available in the USA – it is expected that Canada and Mexico will soon receive this option as well.

What does this mean for buyers?

With the switch to the regular AWD Model Y and the introduction of Diamond Black, Tesla addresses both the demand for a more cost-effective offering and the desire for individual, high-quality design elements.

More choice and flexibility:
Interested customers benefit from a lower entry price compared to the Launch Edition and still receive advanced features of the newly designed Model Y generation.
Market Positioning:
These changes are intended to help increase the competitiveness of the Model Y and to present Tesla attractively in a tense market environment.

Conclusion

The shift of Tesla from the exclusive Launch Edition Model Y to the regular AWD Model Y in North America and the introduction of the new Diamond Black paint tone are significant steps to appeal to a broader customer base. The attractive price advantage and innovative design elements set clear impulses in the electric car market and underscore Tesla's commitment to continuously develop the market further.