Tesla customers in Canada are currently experiencing a surprising change: Individual vehicle configurations are no longer possible through the website. The usual “Order” button has disappeared – even for the popular Model Y or Cybertruck. Instead, Tesla now points to available stock vehicles. Those who still want to configure must use the Tesla app. What’s behind this and what does it mean for buyers?
No more “Order Now”: Only “View Inventory”
Since last week, Tesla has gradually removed the option for reconfiguring vehicles via the Canadian website. Initially affected: Model 3, Model S, and Model X. Now the restriction applies to all models, including:
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Model Y
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Cybertruck
The only visible button on the website now reads:
“View Inventory” – and leads directly to the inventory vehicle list. Even if you select the configurator through the main menu, you are automatically redirected to the stock vehicles.
Configuration now only via app – (still) with restrictions
Currently, the vehicle configurator in Canada is only available through the Tesla app.
Those who wish to customize their desired vehicle must:
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Install the Tesla app
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Create an account or log in
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Select and configure vehicle model
But even that is no guarantee – because Tesla could also restrict access to the app to fully direct customers to the sale of existing vehicles.
Why Tesla is taking this step
1. Reducing inventory after price increases
Following the drastic price increases in Canada as a result of the 25% import duties , actively promotes Tesla the sale of pre-duty imported vehicles. Stock items are currently significantly cheaper than new orders.
2. Optimization of Supply Chains & Margin
Tesla is known for experimenting with unorthodox sales strategies. By limiting individual orders, production costs can be reduced and excesses can be reduced more quickly.
3. Market Pressure and Public Perception
The brand image of Tesla has come under pressure in parts of Canada – due to rising prices, regulatory tensions, and political debates. A simplified sales process can serve as a stabilization measure here.
What does this mean for you as a buyer?
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No more individual configuration via the website
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Only app configuration possible – as long as Tesla does not deactivate it
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Strong recommendation from Tesla: “Purchase from stock”
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Potential price advantages for stock vehicles
Anyone looking for a specific model with selected options should act quickly – both with app access and available stock vehicles.
Conclusion
Tesla is breaking with a long-standing practice in Canada: Individual vehicle orders are (for now) history. With the focus on inventory and the app as the only access to the configurator, Tesla is pursuing a clear strategy – sell quickly, deliver efficiently. Whether and when regular orders will be possible again remains open.
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