Tesla Cybertruck sales decline: Premium models under pressure

Introduction
The hype around the Cybertruck has noticeably cooled: In Q2 2025, sales of the premium models (Cybertruck, Model S, Model X) fell to just 10,394 units - less than half as many as in Q4 2024. Why are Tesla's high-priced electric pickups and sedans under sales pressure? In this article, we examine the causes, compare the numbers, and provide an outlook on the future of the Cybertruck.

Declining Demand for Premium Models

Tesla combines the delivery numbers of Cybertruck, Model S, and Model X in the category "Other Models". The year-on-year development:

Q2 2025: 10,394
Q1 2025: 12,881
Q4 2024: 23,640
Q3 2024: 22,915
Q2 2024: 21,551

The clear downward trend in Cybertruck sales and luxury models shows: Price-sensitive buyers are increasingly turning to cheaper alternatives.

Price and Economic Conditions as Main Factors

High Entry Prices

Cybertruck Foundation Series from over 100,000 US$
Current base models just over 70,000 US$

Combined with rising interest rates and a weaker economy, large investments in expensive EV trucks become unattractive for many.

Tariff-Related Price Increases in Canada

Cyberbeast variant almost 170,000 CAD
After luxury tax in some provinces over 220,000 CAD

Such amounts are far beyond the budget of many electric car fans.

Competitive Pressure from Alternative Electric Pickups

Tesla is no longer alone:

Ford F-150 Lightning: Known design, wide dealer network
Rivian R1T : Premium features at a comparatively moderate price
GM & Co.: Future models with conventional design

For buyers who are put off by the angular Cybertruck design or the high price, these electric pickups offer attractive alternatives.

Future prospects for the Cybertruck

An important lever would be a cheaper entry-level variant – ideally close to the originally promised $49,000. Without such a price reduction, the Cybertruck is likely to play only a niche role in Tesla's model range. For the coming quarters, the following applies:

Reduce production costs
Rethink pricing strategy
Improve communication on delivery times and variants

Conclusion
The Cybertruck sales have significantly declined in Q2 2025 – a wake-up call for Tesla to readjust the premium segment. If entry into more affordable price ranges succeeds, the Cybertruck can maintain its place as an innovative electric pickup. Otherwise, it risks being overshadowed by cheaper models and strong competition.