Tesla: Sales slump in Scandinavia - Morgan Stanley positive

Have you followed the current developments around Tesla yet? While Scandinavia is experiencing a drastic slump in sales, Morgan Stanley still sees golden times ahead. In this article, you can find out which factors have led to the declines, why Tesla is suffering from Elon Musk's political shadow and how Morgan Stanley nevertheless presents an optimistic outlook for the electric pioneer.

Slump in sales in Scandinavia
In countries such as Norway, Sweden and Denmark, where Tesla have been at the top of the sales charts in recent years, new registrations fell sharply in February:

In Sweden, new registrations fell by 42% to 613 vehicles.
In Norway and Denmark, the figures were 48% lower - with 917 and 509 units respectively.

In Norway in particular, the Mecca of e-mobility, Tesla's market share fell from 20% in 2023 to just 8.8%. The reasons for this are mainly due to the influence of CEO Elon Musk:

His political involvement and controversial statements have led to unrest and calls for a boycott.
Organizations and drivers' associations are expressing concerns and demanding that they want an e-car - but not an electric car. Tesla.

Morgan Stanley's optimistic outlook
Despite the current challenges in Scandinavia, Morgan Stanley sees the potential of Tesla remains positive:

The investment bank is positioning Tesla as a "top pick" among US car stocks.
With a price target of $ 430 - over 50 % above the current level Tesla is considered an attractive investment.
Morgan Stanley sees long-term opportunities particularly in the field of AI and robotics, for example through the development of humanoid robots and the expansion of Tesla energy.

Causes and effects
The causes of the current slump in sales lie not only in the political controversies surrounding Elon Musk, but also in competition and changing market conditions:

Loss of confidence: The public debate surrounding Musk's political involvement is affecting customer loyalty.
Market conversion: Tesla is currently preparing the rollout of the new Model Y in Europe, which is putting additional pressure on existing models.

Despite the short-term challenges, Morgan Stanley is betting on Tesla's future potential in areas that go far beyond the traditional automotive sector - an approach that could increase the company's value in the long term.

Conclusion and outlook
The current slump in sales in Scandinavia is a clear wake-up call for Tesla, to face up to the challenges of the market. Nevertheless, the long-term potential remains unbroken: While customers in Scandinavia are moving away from Tesla Wall Street is celebrating the company's innovative strength and diversification approach. Perhaps the trends will soon become noticeable in other markets - soon here too?