You wonder why the Tesla-sales in Europe fell significantly in January 2025? In fact, European sales of the electric car pioneer fell by as much as 45% - the lowest figure in the last two years. In this article, you can find out the reasons for this decline and why Tesla can still look to the future with confidence in the long term.
Current decline in Tesla-sales
Even at first glance, the scale of the slump in sales is remarkable: only 9,945 newly registered Tesla-vehicles were registered in Europe in January 2025, compared to 18,161 in the same month last year. Key markets such as Germany and France were hit particularly hard, with declines of 60% and 63% respectively. While the entire electric car industry in Europe grew by 37% at the same time, Tesla's market share fell from 1.8% to just 1%.
Reasons for the decline in deliveries
Production changes and "Project Juniper"
An important factor for the declining Tesla-sales in Europe are current adjustments in production. In particular, the model update of the popular Model Y - internally referred to as "Project Juniper" - led to temporary production delays and limited vehicle stocks. This strategy, which is aimed at long-term quality improvements, is having a short-term negative impact on delivery figures.
Political controversies surrounding Elon Musk
Also making headlines Tesla-CEO Elon Musk, who is increasingly making political statements. In Germany, his support for the AfD party caused a stir. This commitment is merely an interesting development from an international perspective, as we in Europe naturally have our own political framework. For some potential buyers, however, Musk's stance could play a role in their purchasing decision.
Competition and shifting demand
At the same time, more and more manufacturers are entering the growing e-car market. Traditional companies such as Volkswagen, Stellantis and Renault are benefiting from their new electric models, while Chinese brands such as BYD are also gaining in importance. In the UK, BYD even recorded more new registrations than Tesla. Furthermore Tesla carried out an aggressive sales campaign at the end of 2024, bringing forward many buyers and resulting in a weaker January in comparison.
Outlook - Why Tesla remain optimistic
Despite the significant decline, you can assume that Tesla will pick up speed again in the coming months. The upcoming Model Y updates should provide fresh impetus as soon as production capacities stabilize. As Tesla is known for its innovative spirit and forward-looking developments, the company remains a sought-after brand among European e-car drivers.
Conclusion
The considerable decline in the Tesla-sales in Europe in January 2025 is mainly due to production changes, increased competition and isolated political controversies surrounding Elon Musk. In the long term, however, there is much to suggest that Tesla can increase sales figures again with its focus on technological innovation and growing model diversity. As an accessories supplier for Tesla we always keep an eye on these developments - and are eager to see how sales figures will develop over the rest of the year.
Did you like our article?
If you’re already more proud Tesla-Driver are or should be in a timely manner, visit our online shop Shop4Tesla and secure 10% Discount on all products with the discount code: NEWS4TESLA.In our extensive range you will find a variety of high-quality Tesla-Accessories for every model Discover exciting innovations and accessories that will Tesla-Make the experience even better - www.shop4tesla.com.
